Welcome to Public Opinion Pros An Online Magazine for the Polling Professional (and Everybody Else)-August 2005

	FEATURES "Black Rage" or Conscious Dream?: A Demographic Profile of African Americans' Prejudice By David C. Wilson
	Is the black middle class disillusioned, or do upwardly mobile African Americans still believe in the American dream? (more)
	Special Feature Weighting It Out: Party Identification and Election 2004 Part two of a three-part series By Larry Hugick and Stacy DiAngelo
	The back and forth movement seen in party ID over the course of election year 2004 provides strong evidence that it is not a particularly stable measure. (more)
	The "Swift Boat Ads" and the John Kerry Campaign: A Question of Advertising Effectiveness By Christopher P. Borick
	As the ads and counter ads played out, national polls began to show a drop in Kerry's numbers. But was it really cause and effect? (more)
	FROM THE FIELD Tough Calls: Potential Nonresponse Bias from Hard-to-Reach Respondents By Peyton M. Craighill and Michael Dimock
	Are respondents in telephone surveys who are more difficult to reach different from those more easily reached? (more)
	DEPARTMENTS
		From the Editor
		Importantly Set Apart By Lisa Ferraro Parmelee
		Op-Ed
		You have opinions, too.
		Columns
		The Court of Public Opinion By Karlyn Bowman
		Letters to the Editor
		Public Opinion Pros would like to hear from you.
		In Print
		Political Trust and the Future of American Politics By Marc J. Hetherington
		An excerpt from Why Trust Matters: Declining Political Trust and the Demise of American Liberalism. (more)
		Links
		A guide to the best of public opinion and polling on the web.

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FROM THE FIELD

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