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	FEATURES Echoes of 1800? The 2004 Bush-Kerry Race and the Return of Partisan Politics By John Kenneth White
	It was a tough, competitive election, characterized by vitriolic rhetoric that further polarized an already alienated and exhausted public. (more)
	Beyond Belief: Looking at the Less Religious By John Benson
	For heaven's sake, make sure you include a measure of religiousness in any survey that measures political or social attitudes. (more)
	Americans Increasingly Choose "No Religion" By Sid Groeneman and Gary A. Tobin
	The number of Americans refusing to place themselves in any denominational category has increased dramatically. If the trend persists, the implications may be felt for generations to come. (more)
	Turning Points: Spiritual Transformations Around the World By Tom W. Smith
	Of thirty-two countries surveyed, the United States had the highest percentage of respondents saying they had experienced a turning point in their lives when they had made a new and personal commitment to religion. (more)
	FROM THE FIELD Presidential Approval Ratings in Perspective By Larry Hugick, Jonathan Best, and Stacy DiAngelo
	Are the presidential approval ratings of major media polls basically interchangeable, or do they differ in ways that can be quantified? (more)
	UP-AND-COMING Future pollsters show their stuff... (more)
	DEPARTMENTS
		From the Editor
		Lest We Differ By Lisa Ferraro Parmelee
		Op-Ed
		Exit Poll Spin: Buyer Beware By George Bishop The Medium & the Message: A Moral Values Follow-Up By Howard Schuman
		Columns
		Notes from the Marginals By Karen Donelan
		Letters to the Editor
		Public Opinion Pros would like to hear from you.
		In Print
		The Elusiveness of "Public Opinion" By George F. Bishop
		An excerpt from The Illusion of Public Opinion: Fact and Artifact in American Public Opinion Polls.

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