Welcome to Public Opinion Pros

	FEATURES Why Respond to Polls? Public Opinion Polling and Democracy By Robert Y. Shapiro
	As every polling professional knows, public opinion research is under siege... (more)
	In Place of Many, One By Martin Plissner
	An old hand at election night broadcasts explains how they became what they are and provides a modest proposal for easing the pain next time... (more)
	FROM THE FIELD What's In a Name? Sampling Latinos by Surname By David Dutwin and Melissa Herrmann
	A comparison of Latinos by surname status finds significant concerns with the validity and reliability of this type of sampling procedure... (more)
	UP-AND-COMING Future pollsters show their stuff... (more)
	DEPARTMENTS
		From the Editor
		So I thought I'd start a magazine… By Lisa Ferraro Parmelee
		Op-Ed
		The Morals Choice By Howard Schuman
		Columns
		Notes from the Marginals By Karen Donelan
		Letters to the Editor
		Public Opinion Pros would like to hear from you.
		In Print
		Who Accounts for Change in American Politics? By James A. Stimson
		An excerpt from Tides of Consent: How Public Opinion Shapes American Politics.