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Features at Public Opinion Pros magazine

The Fortune survey collection

The Roper Center for Public Opinion Research, founded shortly after World War II by Elmo Roper, holds the datasets for seventy of the approximately eighty-five surveys conducted by the Roper Organization for Fortune magazine from 1935 to 1949. Toplines are available from the Center's iPOLL database, and the datasets themselves can be obtained by contacting the Roper Center.

 
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