Additional reading

American Association for Public Opinion Research. 1986, 2005. Code of professional ethics and practices. Ann Arbor, MI: AAPOR.

---. 2000. Standard definitions: Final dispositions of case codes and outcome rates for surveys. Ann Arbor, MI: AAPOR.

---. 2002. Best practices for survey and public opinion research. Ann Arbor, MI: AAPOR.

Bishop, George F. 2005. The Illusion of Public Opinion. Lanham, MD: Rowan & Littlefield.

Bishop, George F., and Andrew Smith. 1991. The Gallup split-ballot experiments. Public Perspective 2:25-27.

---. 2001. Response-order effects and the early Gallup split ballots. Public Opinion Quarterly 65:479-505.

Bradburn, Norman, Seymour Sudman, and Brian Wansink. 2004. Asking questions. San Francisco, CA: John Wiley & Sons.

Converse, Jean M. 1986. Survey research in the United States. Berkeley, CA: University of California Press.

Couper, Mick, Roger Tourangeau, and Kristin Kenyon. 2004. Picture this! Exploring visual effects in web surveys. Public Opinion Quarterly 68:255-66.

Currivan, Douglas, Amy Nyman, Charles Turner, and Lois Biener. 2004. Does telephone audio computer-assisted self-interviewing improve the accuracy of prevalence estimates of youth smoking? Public Opinion Quarterly 68:541-64.

Fox, Richard J., Melvin R. Crask, and Jonghoon Kim. 1988. Mail survey response rate: A meta-analysis of selected techniques for inducing responses. Public Opinion Quarterly 52:467-91.

Groves, Robert M., Paul P. Biemer, Lars E. Lyberg, James T. Massey, William L. Nicholls, and Joseph Waksberg (eds). 1988. Telephone survey methodology. New York: John Wiley & Sons.

Groves. Robert M., and R. Kahn. 1979. Surveys by telephone: A national comparison with personal interviews. New York: Academic Press.

King, Gary, Christopher Murray, Joshua Salomon, and Ajay Tandon. 2003. Enhancing the validity and cross-cultural comparability of measurement in survey research. American Political Science Review 97:567-83.

Martin, Elizabeth. 1983. Surveys as social indicators: Problems in monitoring trends. In Handbook of survey research, ed. Peter Rossi, James Wright, and Andy Anderson. San Diego, CA: Academic Press, 677-743.

---. 2004. Presidential address: Unfinished business. Public Opinion Quarterly 68:439-50.

Moskowitz, Joel. 2004. Assessment of cigarette smoking and smoking susceptibility among youth. Public Opinion Quarterly 68:565-587.

Nolgren, Stephen. 2005. As words change, so does public opinion. St. Petersburg Times, February 4.

Rossi, Peter, James Wright, and Andy Anderson (eds). 1983. Handbook of survey research. San Diego, CA: Academic Press.

Presser, Stanley. 1981. The Harris Data Center, Harris national surveys, and trend analysis. In Sourcebook of Harris national surveys: Repeated questions 1963-1976, ed. Elizabeth Martin, Diana McDuffee, and Stanley Presser. Chapel Hill, NC: Institute for Research in Social Science, University of North Carolina.

Presser, Stanley, and Howard Schuman. 1980. The measurement of a middle position in attitude surveys. Public Opinion Quarterly 44:70-85.

Rugg, Donald, and Hadley Cantril. 1944. The wording of questions. In Gauging public opinion, ed. Hadley Cantril. Princteon, NJ: Princeton University Press, 23-50.

Schuman, Howard, and Stanley Presser. 1981, 1996. Questions & answers in attitude surveys. Thousand Oaks, CA: Sage.

Seligson, Mitchell. 2005. Improving the quality of survey research in democratizing countries. Political Science & Politics: PS 38 (1): 51-56 .

Shettle, Carolyn, and Geraldine Mooney. 1999. Monetary incentives in U.S. government surveys. Journal of Official Statistics 15:231-50.

Smith, T. M. F. 1978. Principles and problems in the analysis of repeated surveys. In Survey sampling and measurement, ed. N. Krishnan Namboodiri. New York: Academic Press.

Trussell, Norm, and Paul J. Lavrakas. 2004. The influence of incremental increases in token cash incentives on mail survey response: Is there an optimal amount? Public Opinion Quarterly 68:349-67.

Turner, C. F., and E. Krauss. 1978. Fallible indicators of the subjective state of the nation. American Psychologist 33:456-70.