Public Opinion Pros Public Opinion Pros
Home page About us page Contact page Change your password
Home
Free preview of Public Opinion Pros magazine
Past Issues
Features
A feature article From the Field
Up-and-Coming
Departments
From the Editor
Op-Ed
Columns
Letters
In Print
Resources
Bibliography
Glossary
Job Postings
Links

Advertise with us


Subscribe Now
Submit an Article
Advertise With Us
 
 
Features at Public Opinion Pros magazine

Detailed Methodology

The Belden Russonello & Stewart survey of national adults, conducted for Smart Growth America and the National Association of Realtors®, interviewed 1,130 American adults ages 18 and older. The interviews took place from August 26 to September 6, 2004, using the Knowledge Networks web-enabled panel.

The Knowledge Networks sample is derived from a random digit dial (RDD) telephone methodology that represents all U.S. households with telephones. The company employs a complex sample stratification design that incorporates the known probabilities of selection associated with geographical location, the number of phone lines, and whether or not the phone number is listed. Persons in selected households are invited by telephone to participate in the web-enabled panel. Those who agree to participate are sent an internet appliance and receive an internet service connection provided by Knowledge Networks. In some cases, people who already have computers and internet service are permitted to participate using their own equipment. These panelists receive unique log-in information for accessing surveys online.

The margin of sampling error for the entire sample is plus or minus three percentage points at the 95 percent level of confidence. The margin of error is larger for subgroups of the population.

The demographic characteristics of the sample obtained through these selection methods were matched to U.S. Census data from 2000. The data collected were weighted statistically to bring age and race into their proper proportions for American adults ages eighteen and older. The table below shows the demographic composition of the survey sample.

The following are the regional breaks used in the study:

Northeast

South Atlantic

Deep South

Midwest

West

Connecticut

Delaware

Alabama

Illinois

Alaska

Maine

District of Columbia

Arkansas

Indiana

Arizona

Massachusetts

Florida

Kentucky

Iowa

California

New Hampshire

Georgia

Louisiana

Kansas

Colorado

New Jersey

Maryland

Mississippi

Michigan

Hawaii

New York

Virginia

Oklahoma

Minnesota

Idaho

Pennsylvania

North Carolina

Tennessee

Missouri

Montana

Rhode Island

South Carolina

Texas

Nebraska

Nevada

Vermont

West Virginia

North Dakota

New Mexico

Ohio

Oregon

South Dakota

Utah

Wisconsin

Washington

Wyoming


Composition Table of Survey Respondents

Unweighted number

Unweighted percent

Weighted percent

Men

537

48%

46%

Women

593

52

54

       

18-39

378

33%

41%

40-58

437

39

34

59+

315

28

24

       

White

888

79%

72%

Black

92

8

11

Hispanic

110

10

11

Other

40

4

6

       

Parents (kids<18)

323

29%

31%

       

<HS/HS

535

47%

46%

Some college

333

29

31

College graduate+

262

23

24

       

<$25K

316

28%

29%

$25K-$49K

402

36

36

$50K-$74K

263

23

23

$75K+

149

13

12

       

City

365

32%

35%

Suburb near city

338

30

30

Farther out suburb

129

11

10

Rural

282

25

23

       

Northeast

225

20%

19%

Midwest

274

24

24

South Atlantic

197

17

17

Deep South

186

16

17

West

248

22

23

       

Homeowner

781

69%

65%

Renter

293

26

29

Buy home in next 3 years

290

26%

28%

top  

 


 
 

home | past issues | departments | resources | change password

Public Opinion Pros is an online magazine published twelve times a year
at www.PublicOpinionPros.com. Copyright © 2005 by LFP Editorial
Enterprises, LLC. All rights reserved.

 


Past Issues of Public Opinion Pros



Email this site to a friend



Public Perspective magazine online