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Features at Public Opinion Pros magazine

Figure 1 shows the demographic categories identified as "most prejudiced," based on the proportion of respondents who indicated they were prejudiced. Any demographic categories with 55 percent or more (the upper tercile) of their respondents indicating prejudice were placed in this group.

The first three bars on the left side of the graph show that the top three categories of annual income--$35-44,0000, $45-54,000, and $55,000 and over--have the largest percentages of persons who reported being prejudiced against whites. These income categories are each above 60 percent, and exhibit the most variance from the other categories in the "most prejudiced" segment. The next six categories in the most prejudiced segment have approximately 1 percent of variance separating their percentages. The two categories of education shown--college graduate and some college--represent the upper two education groups for that variable. The two age categories--twenty-eight to thirty-seven and thirty-eight to fifty-three--represent the middle two categories of the age variable. Blacks who are employed and living in suburban areas complete this most prejudiced segment. In sum, the segment is characterized by upper income, higher-educated, employed, young, middle- to upper-middle-aged blacks, and blacks who reside in suburban areas. This generally represents what some would call the black middle class, or, more aptly, the black upper-middle class.

Figure 2 shows the categories of the "middle prejudiced segment." There is considerably less variance in the percentages for the categories in this segment. The category with the largest percentage of prejudice respondents--blacks who have an household income of $25-34,000--is separated by only 5.2 percent from the group with the lowest percentage of prejudiced respondents--the combination of urban and rural residents (or nonsuburban residents).

This segment is characterized by lower-income, lower-educated, younger males, who live in either urban or the combination of suburban and rural areas. Those blacks who live in areas of low to medium black population density round out the middle prejudiced segment.

Figure 3 identifies those demographics in the "least prejudiced" segment, characterized by blacks who appear to be at the extremes of the demographic categories. For example, older black females, respondents with the lowest income and least education, unemployed persons, and those who live in areas with larger black populations, form the profile of this segment. Its variance in percentages also mirrors that of the most prejudiced segment: At least ten percentage points separate the lowest and highest percentage values.

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