TABLE 6
Advertisement - Kerry Campaign "Strength"
Pre-test/Post-test Certainty of Vote For Kerry
|
Definitely- Post |
Most Likely-Post |
Leaning - Post |
Definitely- Pre (n= 165) |
95% |
1% |
4% |
Most Likely - Pre (n = 55) |
13% |
82% |
6% |
Leaning - Pre (n = 20) |
10% |
25% |
65% |
|