TABLE 11
Advertisement - Kerry Ad "Rassmann"
Pre-test/Post-test Intent to Vote for George Bush
|
Definitely |
Most Likely |
Leaning |
Not Sure |
|
Pre |
Post |
Pre |
Post |
Pre |
Post |
Pre |
Post |
Democrats (n= 34) |
56% |
47% |
26% |
35% |
18% |
9% |
0% |
9% |
Republican (n = 306) |
87% |
86% |
11% |
10% |
<1% |
2% |
<1% |
1% |
Independent (n = 108) |
70% |
68% |
19% |
19% |
8% |
11% |
3% |
2% |
Other Party (n =8) |
75% |
75% |
0% |
0% |
13% |
13% |
13% |
13% |
|